Raaniya's Portfolio

 My teammate Dua made the poster for auditions using Canva. We posted it on our Instagram stories and were surprised by the number of people willing to audition to be a part of the MV! RESPONSES We received an overwhelming amount of responses. Here are just a few of them:

Before we started filming, we reached out to Kevin (Tame Impala) to ask for permission to use his song "The Less I Know The Better" in our final projects, making sure to take the necessary copyright precautions. Here's the message we sent:  

My team and I discussed different aspects of the MV on a WhatsApp call after school. We finalized the song, which is "The Less I Know The Better," by Tame Impala, and discussed the genre and screenplay for our MV. Although we disagreed over some topics, we worked things out through active discussion and participation. Overall, it was a production session as it set the tone for the rest of our work. 

 Andrew Goodwin's theory outlines how music videos operate as a unique form of media. He argues that music videos are not obligated to follow traditional narrative structures but should follow their own visual logic. He states that every MV consists of the following eight principles: Link between music and the visuals:  If a song has an electronic and upbeat style, the director might incorporate a dance sequence to match its energy. The same principle applies to editing; if a song is slow-paced, the transitions between shots may also be slower to reflect the mood. Link between the lyrics and visuals:  Music videos frequently incorporate props or actions within the mise-en-scène that align with the song’s lyrics.  Intertextual references:  This is when music videos reference other media, blending the two, creating deeper connections and meanings.  Notions of looking:  When the actor or singer in a music video makes direct eye contact with the camera, it...

Intertextuality describes the interplay and connection between different texts. In music videos, it refers to how a video draws from or integrates elements of other works, such as films, TV shows, books, and historical events, etc. Using this technique is sufficient in invoking nostalgia while also serving as an effective marketing tool. Here are some aspects of intertextuality in music videos: Historical context: Some MVs, such as "This is America" by Childish Gambino, reference real events, social movements, or historical figures. This song critiques gun violence and racism in America. Self-Referencing: Artists sometimes reference their own past work and personas. Taylor Swift's "Look What You Made Me Do" features versions of her past self. Celebrity and Pop Culture References: Some artists may feature other famous figures and events in their music videos. "Thank U, next" by Ariana Grande recreates scenes from Mean Girls, Legally Blonde, and Br...