Lighting in MVs

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Lighting plays a crucial role in setting the tone and mood of a music video. The kind of lighting used enhances the aesthetics and atmosphere of the video, directly impacting its visual appeal. Let's take a look at some key aspects:

1. Mood and Atmosphere:

  • Bright and Vibrant Lighting: creates a cheerful, upbeat, and happy atmosphere. 
  • Dim lighting: Emphasizes tension, mystery, or moody atmosphere.
2. Depth
  • The type of lighting used impacts user engagement with a video.
  • For example, using the three-point technique creates a professional look in music videos, since it uses a key-light, fill-light, and back-light, giving a 3-dimensional feel, which allows for more engagement from users.
  • On the other hand, using flat lighting makes a video look 2D, which may seem less appealing to audiences, therefore decreasing engagement.
3. Colour of lighting: 
  • The colour of lighting used, warm or cold, indicates transitions in mood and setting.
  • Warm colours usually creates a cozy, inviting atmosphere while, 
  • Cool lighting can show detachment or uneasiness. 
  • Specific colours like red may indicate conflict and blue may infer sadness or depression.
4. Focus and Emphasis: 
  • Emphasizing specific elements, objects, or a person using lighting grabs the audience's attention while also showing the significance of the element in relation to the storyline of the song.
5. Natural vs Artificial Lighting:
  • The kind of lighting used impacts the visual and style of an MV
  • Natural lighting provide the video with an organic look. Shooting during 'golden house' for example, gives a warm and soft tone to the video while, 
  • Artificial lighting allows for more control over the video, as lighting can easily be adjusted according to preference. Specific effects such as probes and spotlights are possible with artificial lighting.
6. Time and Setting:
  • Bright and warm lighting suggests sunrise or sunset.
  • Dull and cool lighting shows nighttime or an enclosed space.
7. Impact on characters:
  • Depending on the kind and brightness of the light, characters in the video can seem approachable and friendly, or, intimidating.

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