Final Portfolio: Audience Demographics and Psychographics

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DEMOGRAPHICS

  • Age and Gender:
    • Primary audience: 24-16 year olds, more likely leaning towards a female audience. This age range aligns with the teenage protagonist, with themes of high school romance and emotional discovery
    • Secondary audience: 23-30 year olds. This audience may connect with the song's musical style and nostalgia for their teenage years and emotions.
    • Gender: Even though the protagonist is female, the themes of relationship struggles and jealousy are universal, appealing to both male and female audiences.
  • Income Level:
    • Lower or mid-range income. This is because the focus is on emotional experiences rather than material wealth.
  • Education: 
    • The themes of coming-of-age and relationship struggles strongly resonate with high school and college students 
  • Geographic Location:
    • Particularly regions with access to streaming services and social media platforms. The song's popularity suggests a broad, international audience. 

PSYCHOGRAPHICS

  • Values and Aspirations:
    • Seeking emotional connection and authenticity in music
    • Exploring their own identity
    • Aspire to find meaningful relationships and navigate the complexities of love
    • Value mental health and freedom of expression
  • Interests and Hobbies:
    • Music consumption (indie, alternative, pop-psychedelic)
    • Social media engagement (Instagram, TikTok, YouTube)
    • Visual arts and aesthetics (photography, film, fashion)
    • Attending social gatherings and events 
    • Enjoying visually driven content 
  • Social Influences:
    • Influenced by social media trends and online communities 
    • Social groups play a significant role in shaping their tastes
    • Influenced by popular culture and music trends, along with trends related to mental health awareness
  • Challenges and Concerns:
    • Dealing with feelings of insecurity, heartbreak, and jealousy
    • Struggling with self-esteem and identity formation 
    • Concerned with mental health and fitting in. 





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