Final Portfolio: Mood board

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Here is how I envision the aesthetic of our MV:



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Script/Screenplay for MVs

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The script or screenplay is the written plan that guides the production of a music video. It outlines every aspect of the video from visual to narrative elements such as settings, camera movements, audio, narration, actor directions, scenes, etc. The rest of this blog will talk about the key components of a script/ screenplay. 1. Basic structure: - First and foremost, it's vital to determine the concept or theme of the script, so that the idea aligns with the actual video. This can be done through listening to the song to determine a suitable theme, which will serve as the basis for the rest of the script.  - Visual description: The visual aesthetics of the script details the overall look and feel that aligns with the song's mood and message. This involves writing detailed notes on the costumes, makeup, setting, and vibe of the MV. - Transitions and camera movements: This aspect describes how the scenes and shots will transition (fade in/out, cutaway) and how the camera will mo...
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History and Evolution of MVs

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  ☆ The Early Era: Short music films, featuring dance sequences were created around the 1920s and 1930s. About a decade later, these were termed as  “soundies” , and were shown in jukeboxes called Panorams(16mm rear projection machines). As seen in the soundie above, it's a musical film displaying a performance. ☆ The Rise of Promotional Films (1960s-1970s): During this era, bands started making short films of their songs. ‘The Beatles’, for example, has set an example of promotional clips through “A Hard Day’s Night” (1964), which uses a cinematographic style, similar to how music videos are nowadays. ☆ The 1980s: The 1980s was a transformative decade for music videos. Here they became a vital part of the music industry. MTV, a cable television network that began as a 24-hour platform for music videos, launched just after midnight, on 1st August, 1981. The first song broadcasted was “Video Killed the Radio Star” by the Buggles. Since this time, MTV has revolutionized the musi...
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