Final Portfolio: Social Media Page (Planning & Designing)

-

When it came to designing and planning our Instagram page rollout for the music video, we decided to take a slightly different route than the conventional approach. While many artists often begin with a series of grid posts to establish the aesthetic, we opted to build anticipation through Instagram Stories first. We kicked things off with two 'Coming Soon' announcements, followed by three carefully crafted teasers, all within the story format. This strategy allowed us to engage directly with our audience in a more dynamic and immediate way, creating a sense of excitement and encouraging interaction. We initially shared this design concept with our WhatsApp group chat, where everyone was on board, allowing us to move forward with the plan. Only after this initial buzz did we transition to our main grid posts and the final 'Music Video Out Now' reveal.  It's interesting to note that even artists like Billie Eilish have utilized similar 'Coming Soon' tactics on their Instagram Stories leading up to major releases, reinforcing the effectiveness of building suspense prior to a major launch. We felt this unconventional order allowed us to capture attention and maintain engagement throughout the promotional period, ultimately leading to a more impactful launch

Here's how we roughly laid out the idea for our Instagram page:


And here's how it turned out:



Comments

Post a Comment

Popular posts from this blog

Script/Screenplay for MVs

-
The script or screenplay is the written plan that guides the production of a music video. It outlines every aspect of the video from visual to narrative elements such as settings, camera movements, audio, narration, actor directions, scenes, etc. The rest of this blog will talk about the key components of a script/ screenplay. 1. Basic structure: - First and foremost, it's vital to determine the concept or theme of the script, so that the idea aligns with the actual video. This can be done through listening to the song to determine a suitable theme, which will serve as the basis for the rest of the script.  - Visual description: The visual aesthetics of the script details the overall look and feel that aligns with the song's mood and message. This involves writing detailed notes on the costumes, makeup, setting, and vibe of the MV. - Transitions and camera movements: This aspect describes how the scenes and shots will transition (fade in/out, cutaway) and how the camera will mo...
Read more

History and Evolution of MVs

-
Image
  ☆ The Early Era: Short music films, featuring dance sequences were created around the 1920s and 1930s. About a decade later, these were termed as  “soundies” , and were shown in jukeboxes called Panorams(16mm rear projection machines). As seen in the soundie above, it's a musical film displaying a performance. ☆ The Rise of Promotional Films (1960s-1970s): During this era, bands started making short films of their songs. ‘The Beatles’, for example, has set an example of promotional clips through “A Hard Day’s Night” (1964), which uses a cinematographic style, similar to how music videos are nowadays. ☆ The 1980s: The 1980s was a transformative decade for music videos. Here they became a vital part of the music industry. MTV, a cable television network that began as a 24-hour platform for music videos, launched just after midnight, on 1st August, 1981. The first song broadcasted was “Video Killed the Radio Star” by the Buggles. Since this time, MTV has revolutionized the musi...
Read more