Raaniya's Portfolio

 Here is our final music video:

  Here is our final digipak. We played around with the colors to make the final version a bit artsy and cohesive. Here is the broken down version of the digipak: Front Cover The CD The Inner Flap The Back Cover

CCR-1) How do your products represent social groups or issues? Our music video for "The Less I Know the Better' represents the teenage demographic, particularly exploring the themes of coming-of-age, heartbreak, and freedom. It highlights the emotional distress and instability experienced during adolescence. The original song itself demonstrates jealousy, unrequited love, and heartbreak as a high school basketball player falls for a cheerleader, but she leaves him for a guy in a gorilla suit named Trevor. Our music video follows a similar pattern, having emotional vulnerability and obsession be a common struggle amongst adolescent girls and boys alike.  The protagonist progresses from burning the photograph to aggressively ripping all the photographs and having a full-blown breakdown, emphasizing the impact of unrequited love along with the pressures of romantic expectations in teenage settings nowadays. Her obsession and emotional breakdown reflect mental health struggles, a ...

 Here are the pictures of the final social media page, along with the link: https://www.instagram.com/_bluelightproductions/igsh=MWgyeHZpZHJ6YTd2MA%3D%3D#

Dua worked on the official final poster for the music video, which will be posted on Instagram once we release the video. The choice of using black and white blurry images of the protagonist standing alone reflects her emotional state in the music video. The lack of colour symbolizes emptiness, sadness, and a loss of clarity, which ties in with the protagonist's emotional turmoil and confusion. The blurriness exemplifies this feeling. This approach immediately conveys a sense of loneliness and heartbreak to the audience, setting the overall tone for the music video.  

We effectively used our Instagram stories to generate anticipation and engagement for our music video. Our strategy began with "Coming Soon" reels that teased the project and piqued curiosity. We followed this with behind-the-scenes content, offering our audience a glimpse into the production process and creating a more personal connection. To build further excitement, we released three teaser videos. By the time we shared our final "Music Video Out Now" announcement, we had built a strong and engaged audience. The comment section reflected this, overflowing with excitement and curiosity. Additionally, we noticed a significant boost in our page reach, highlighting the impact of a well-structured Instagram stories campaign in capturing and maintaining audience interest.

Throughout the production, I served as the creative manager, responsible for developing the storyboard and script while ensuring that no crucial details were overlooked. In addition to filming, I edited and refined the storyline and dialogues, keeping them aligned with any changes made by my team. Furthermore, on the second day, I was in charge of filming on Muhjah’s phone, where my steady hand proved invaluable. Additionally, I provided ongoing feedback while Dua managed the blog posts. I also worked on the mood board, and helped on the BTS shots for both days. Moreover, I helped prepare the filming locations at Muhjah’s house and decided and went for location scouting with Muhjah, around Islamabad.

Once we had the rough cut, we decided to show it to our close friends to get their crucial feedback and gauge their initial reactions to see what they interpreted from the MV. While the majority of the audience was able to follow the storyline correctly, which was a huge relief, the ending sparked some debate, which is exactly what we had hoped for, as we had deliberately left it open for interpretation. In the final shots of the protagonist in the garden with everyone, some friends saw it as a moment of reflection and reminiscence, while others felt sadness. We realised that the audience was able to resonate with it in their own unique way, which was very encouraging for the three of us, and that some ambiguity can be a powerful way to connect with the audience.